DESIGNING YOUR FLOAT

Each year, the Tournament of Roses President selects a theme that reflects the organization’s mission and vision. Floats should creatively incorporate this theme to enhance their storytelling and connection to the tradition and spirit of the Rose Parade.

At AES, we work closely with you to bring your vision to life while ensuring alignment with the parade theme. Your float design should be finalized within 30 business days of signing your contract. Once approved, AES will present it to the Tournament of Roses Design/Variance Committee for review before construction begins.

 

  ● Key Design Considerations 

 ▷  A visually dynamic and cohesive design with a clear message.
 ▷  A meaningful connection to the parade theme.
 ▷  Floral appeal and thoughtful use of natural materials.
 ▷  Special effects, animation, and entertainment elements to enhance visual impact.

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  ● Float Standards

Size: 16' H x 18' W x 55' L

Visibility: Designed for equal appeal from both sides.

Capacity: Accommodates a maximum of 10 riders (unless otherwise specified).

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  ● Signage, Branding & Commercialism

The Tournament of Roses encourages the artistic integration of participant names, logos, and branding while maintaining tasteful design and visual harmony.

 ▷  The float participant’s name must appear on both sides (branded signage).
 ▷  The title/theme must be displayed on the front apron of the float.
 ▷  Branded signage cannot exceed six square feet.
 ▷  All signage must be clearly legible and covered with natural materials.

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By following these guidelines, your float will be a stunning showcase of artistry and brand representation, capturing the essence of the Rose Parade.

 

FLOAT CONSTRUCTION

The float construction process officially begins once the Tournament of Roses Design Variance (DV) Committee reviews and approves your float rendering. After finalizing the design with you, AES will present it to the committee, along with details on animation, special effects, signage, technical elements, riders, walkers, and entertainment components. This ensures that every element aligns with the Tournament of Roses’ guidelines, rules, and regulations. 

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  ● The Build Process

Float construction is an intricate, multi-phase process that doesn’t follow a linear path. Various components—metalwork, foam sculpting, artistic details, and painting—are developed at different stages and often in separate locations. As a result, capturing content during this process is not a static experience. AES will guide you on the best timing and opportunities to document key moments of your float’s transformation.

As construction nears completion, the AES Art Team begins applying decorative elements, creating a schematic that serves as the foundation for the floral design phase.

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  ● The Floral Team: The Final Touch

Floral design is the heart of what makes a Rose Parade float truly extraordinary. The floral team works tirelessly to transform rigid materials—steel, wood, metal, and hard-coated foam—into breathtaking natural masterpieces. This meticulous process requires hundreds of hours of craftsmanship, creativity, and a deep understanding of floral artistry.

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  ● Incorporating Technology

If your float includes portable electronic equipment—such as turntables, DJ setups, cameras (still & video), or GoPros—these elements should be discussed and integrated during the design and construction phase to ensure proper placement and functionality.

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With careful planning, expert craftsmanship, and creative vision, your float will become an unforgettable showcase of artistry and innovation!